What’s the first thing that comes to your mind when you think of the word “candles”? It must be pleasing aromas or a candlelight dinner with your loved ones! Candles can also be associated with relaxation or a symbol of peace. Candles are available in a wide range of scents that cater to the needs and requirements of the customers.
But what makes these candles stand out are the custom candle boxes. Yep, that’s right, these candle packaging boxes are made to reflect the true essence of the product and leave a long-lasting impression on the consumers.
Custom candle packaging is what you need to establish a powerful connection with the customers and stand out amongst your competitors. Luxury candle boxes can be customized in various ways, including unique illustrations and graphics.
Moreover, if the packaging is utilized effectively, you won’t even need to invest a significant sum of money in marketing your candles because your products will be sold like hotcakes in the market.
Why Does the Candle Packaging Box Design Matter?
Well, did you know that according to the stats, about 81% of retail buyers would conduct thorough research before opting to buy the product?
To simplify it even more, shoppers prefer something unique that intrigues them and stands out from other products. Custom packaging is a big part of attracting customers because most will decide whether or not to buy a product based on how it is presented to them.
For example, would you buy something that doesn’t appear unique to you or doesn’t have excellent packaging? You won’t be able to see the product itself, and the only thing that will tempt you to purchase that product is the packaging.
So, it’s a known fact that creating a compelling design for your custom printed candle boxes will undoubtedly attract more buyers, and your product will sell like hotcakes. Not only that, if you want to improve your brand’s image, customizing your products’ packaging will be the first step toward success. Therefore, your uniquely designed custom candle boxes will be the first point of impression in any case.
How Can I Design the Best-Looking Custom Candle Boxes?
Okay, so this specific point will be the game changer, and that’s where you will take the lead ahead of your competitors. There are various ways and ideas that you can utilize to target your audience. Let us share a few tips with you to give you an idea of how it should be done;
- First, you should carefully inspect your product and then look for the most appropriate packaging design for your candles. You must ensure that the design you choose effectively reflects your product.
- Think of creative ideas to pack your products because if you get clever enough, happy customers might even make unboxing videos of your product and share them on their social media accounts. And if you manage to do that, your brand will get a powerful endorsement without you even having to pay a single penny for it.
Now, What Type of Stuff Can You Display on The Packaging of The Boxes?
By keeping your product in mind, you could start by displaying the following:
- Branding
Logo of your brand in the corners. - Written copy
This can include anything from a catchy slogan that depicts your brand’s identity to a description to words enticing someone to purchase. - Imagery
Utilize eye-catching and trendy graphics & typography. - Required markings
Depending on your product or sector, you may be required to add a barcode, nutrition information, association markings, etc.. - Additional content
Some items, such as food or cosmetics, need supplementary information printed on various batches (expiration dates or batch numbers). You generally don’t want to put this directly onto your package since it will change often, but you’ll want to leave room for a sticker or stamp with this information to be inserted later.
Use High-Quality Packaging Materials for Custom Made Candle Packaging
Candles are fragile and delicate products, and if you have to ship them to your consumer’s desired address, sustaining the product during that process can be a big challenge. You must pick the most sturdy and resilient material to manufacture your custom candle boxes wholesale.
There are different types of materials available in the market that companies choose for the packaging of their candles.
What Are the Types of Materials That Can Be Used for Packaging?
The following materials may be used for bespoke candle box printing:
1# Cardboard Material
Cardboard materials are among the most popular materials used in the candle packaging industry. Since this material compresses cardboard sheets under high pressure, it assures that your product is protected from external damage.
This material assures the best strength for wrapping the product. Plus, it provides a premium quality that is handy for any custom printing. It allows you to design your customized candle boxes however you want.
2# Kraft Candle Boxes
Being a biodegradable and environment-friendly material makes it easier to assemble. Nowadays, people are well aware of the harms caused by pollution and global warming, which makes them inclined toward this material, which is environment-friendly and biologically degradable.
To grab the attention of your eco-conscious customers, you can utilize this eco-friendly packaging material, which will successfully impact your custom-made candle packaging. Lastly, this material is flexible and can be crafted easily, which means you can choose your design freely per your brand’s needs.
3# Corrugated Material
Have issues with shipping delicate candles? Corrugated material is your best bet! If your candles are delivered in a damaged condition, you surely won’t be able to retain your customer base effectively.
So, to protect your delicate candles from being harmed due to any environmental factors such as weather, jerks, or even accidents, this material is exactly what you need. All of these materials I have mentioned can be transformed and molded into your desired shape, making them a perfect choice when considering customized candle boxes.
Just make sure to customize them according to the size and shape of your candles. No one likes a product that is packed untidily.
Another one of the most significant benefits of Custom Candle Boxes is the effortless Marketing of your brand.
Don’t want to spend considerable money on marketing your products or enhancing your brand’s image? No problem! These customized candle box packaging shall do that for you! This can be used as a seamless marketing tool that will attract customers and boost your product’s sales significantly while promoting your brand.
Displaying your brand’s logo on the box and adding a unique message that reflects the product inside will do wonders for you. As the entire world struggled its way through the pandemic, the trend of online shopping increased drastically. Social Media (Facebook, Instagram & YouTube) have become even more popular. You can see videos of product unboxing being uploaded on YouTube daily.
Influencers regularly upload these videos to influence a purchase decision, whether it’s mobiles, shoes, clothes, candles, toys, watches, or even small gifts. Honestly, it’s one of the most cost-effective brand marketing ever.
Let us share some interesting stats regarding the products’ unique packaging and how it will impact your customers.
- About 35% of consumers watch unboxing videos of the product before purchasing.
- 55% of those consumers agreed that the video convinced them to buy their desired product.
- Most satisfied customers won’t hesitate to share their experiences of the brand’s packaging on their social media handles, but only if it’s uniquely done.
Products have their importance, but a unique experience of unboxing, which consumers can boast about on their social media to get likes, will significantly promote your brand’s image and increase your sales.
Conclusion
So, the bottom line is that by using custom candle boxes, you can reap numerous benefits and attract your customers by providing a unique experience to your customers. The era is all about digital marketing, and custom-printed boxes are the need of the hour to make an impactful presence for your brand.
Whether you plan to display it in your store or market it online, a design that stands out will give you a substantial competitive edge. If you are unsure about the types of design or boxes you could choose to make your product stand out, Packaging companies have professionals who can assist you.
Our designing experts have years of experience in custom packaging, and you can utilize it effectively to market your products and connect with your customers on an emotional level by giving them something they might not have experienced before.
