Every packaging manufacturing company or business tries to practice new packaging trends to influence consumers’ buying decisions. It is an effective medium to attract selected market segments. The packaging design shapes the consumers’ pre-receive product value on the shelf or online platforms.
Do you want to know product packaging trends making waves in the US market? This article discussed how to stand out in your brand, connect with consumers, and drive maximum sales revenue.
Product Packaging Refers To
It is the process of designing and creating the external covering for a product to present it to the audience. The different elements of packaging, such as
- Material
- Color
- Finishing
- Graphics
It can be selected according to the brand’s theme to highlight the products’ importance in business.
Its Importance In The Business World
A few key aspects are given below to show the importance of wrapping in the product’s life cycle.
Protection: The robust material used in the packaging safeguards the product from damage during handling, storage, and transportation.
Preservation: It is effective in preserving the food items’ freshness and preventing them from spoilage.
Information and communication: The printed detail on the packaging is an excellent medium to educate the audience about product details, usage instructions, safety warnings, and nutritional facts.
Branding and identity: Repeated brand logos on all the products establish a unique brand identity.
Marketing and promotion: Innovative packaging design is a powerful marketing tool to catch customers’ attention in stores or online marketplaces.
Differentiation: Packaging differentiates a brand offering in the marketplace to increase its pre-received value.
User experience: User-friendly and eye-catching packaging designs enhance the overall consumer experience.
How To Design Product Packaging: Step By Step Guidance
We discussed the product packaging guide step by step to stand out on shelves for effective marketing. Knowing the different aspects of packaging design before studying product packaging trends is essential.
Research To Understand Your Audience
This is the most critical step in designing packaging to understand the targeted audience’s preferences, needs, and pain points. You must understand how your packaging design can solve their problem and increase the product’s visual appeal.
The research will gather productive information to form the foundation of your packaging design. However, it is a time-consuming activity but essential for effective results.
Set Clear Objectives
Clear the objective of your packaging design in your mind. What is the purpose of your plan? Do you want to use it for brand recognition, to increase sales, or to promote sustainability? Objectives help you to guide the designer appropriately.
The designer makes copies of your concept to get you a competitive edge in return.
Create A Design Brief
The purpose of the design brief is that you do not miss any crucial aspect of packaging. Outline the product’s unique selling points, key messages, target audience, and specific design requirements to simplify the design process.
It saves time in briefing the design to the designer. Plus, the designer or packaging supplier holds all the wrapping aspects on one page to understand your demand.
Right Packaging Type
Always choose a packaging type that aligns with the brand and product image to use containers to boost the brand reputation and store the product well. Packaging type usually depends on the product’s nature, size, and shape.
The most common types are boxes, pouches, bottles, or tubes. One wrong step can destroy the whole image of the product in the competitive market.
Focus On Branding
Packaging Elements: logos, brand colors, and visual elements present shape individual brand identity. Utilizing the different aspects of packaging in a way that can spread brand recognition is the most innovative step a brand can take. A few points are given for your understanding:
Colors and Graphics: Colors evoke the audience’s emotions. Graphics tell your brand story and product attributes.
Product Imagery: Incorporate the product image to showcase its appearance and usage method.
Packaging Material: Sustainable material options communicate your stainability goals to eco-conscious consumers.
Typography and Information Hierarchy: Use typography strategically; consider appropriate font size and hierarchy for good readability.
A masterpiece becomes a reality when packaging design elements are merged with the rising trends. Updating with the rising trends is the hidden door toward success. Therefore, be aware of the upcoming packaging styles to stay in the spotlight among the competitors.
Embrace Eco-Friendly Solutions
Sustainable packaging is becoming a dominant trend in the USA to cover the rising environmental issues. Biodegradable material and recyclable plastic are the topmost priority of brands to reduce overall packaging waste.
Few brands use it to increase sales by communicating their goals among their expected buyers.
Less Is Appropriate
In this fast-forward life, minimalistic packaging designs are gaining popularity. Simple and clutter-free packaging designs convey a sense of sophistication and elegance. They make the product prominent on the shelves and grab customers’ attention.
Product key features are communicated to the potential buyers for instant results.
Bold Typography
Typography is a critical aspect of product packaging. Bold fonts are famous among customers as they are easy to read and create impressive visual appeal. Custom fonts and letters are beneficial in creating your unique identity and value.
Typography has the power to make or destroy the product image. In addition, font helps you to tell stories and triggers the emotional aspect of the audience.
Interactive Packaging To Engage
Interactive packaging aims to engage and spread memorable experiences among buyers. QR codes, augmented reality AR features, and tactile surfaces are a few interactive innovations to create excitement in the packaging.
Furthermore, they connect the customer with the brand on a deeper level. Once the customer is attached to the brand leads to high loyalty and sales.
Customization To Connect With Onlookers
Customization is making packaging that matches end users’ values, preferences, and lifestyles. The rise in competition enhanced the importance of personalization in packaging.
Technology is equally responsible for this advancement; advanced technology enables brands to create unique and personalized packaging designs for different product ranges. Individuality dominates the brand among specific market segments.
Storytelling Packaging For Emotion Building
With time, companies have started admitting packaging is more than a wrapping material. The printed details make it a powerful marketing tool. Brands use it to tell their stories, share their values, and connect with consumers personally.
You can use packaging to promote your brand. Share stories that resonate with customers and create a solid bond to increase brand loyalty and sales.
Catching Eyes With Vibrant And Transparency
Colors influence consumers’ buying behavior as they evoke emotions. Eye-catching colors stand out the product on the shelf while conveying a sense of energy, excitement, and calmness.
The customer wants to know what they will buy, which raises the need for transparency. Especially in the food and beverage industry, transparent windows build trust and credibility with the audience.
Eco-Friendly Inks
As discussed earlier about sustainable material options, how can we forget inks that don’t offer convenience? Eco-friendly inks are made with vegetable-based or soya-based substances those are not release harmful chemicals into the environment. It is how they maintain the temperature.
Aligning these inks with the brand’s commitment increases the brand’s reputation among environmentally conscious consumers.
Convenient and Functional Packaging
In today’s world, customer convenience is all about good sales. They do not appreciate the packaging that does not offer comfort and functionality. Innovative packaging shape with handles or other features enhances the overall user experience.
They help the customer remember the brand and make repeat purchases.
Final Thoughts
We all know that the world is rapidly changing. Changing consumer preferences and environmental concerns is the most brilliant move in this situation. Packaging trends are aligned with the packaging designs.
Effective packaging design is a difficult task that requires a deep understanding of the target audience. It helps you in the following regard: protect the product, enhance its visual appeal, and drive consumer engagement and loyalty.
Remember, you must stay active to adopt the evolving market trends and consumer preferences to gain a competitive edge, leading to increased brand loyalty and sales.
