Competition competitors appear to be getting tougher with the times, and not only do you need a perfect strategy to stand out, but you ought to think out of the box too. Every day new products are being launched globally – some of them grab all the attention while others are barely even noticed.
Delivering a quality product is surely an important aspect of success, but there are many other factors involved as well, such as a uniquely designed custom box for your product. Custom Packaging plays a key role in captivating audiences and becomes the deciding factor in the success of your product.
Since you have stumbled upon this blog, chances are that you might just be an individual planning to launch a new product of your own, OR you might be running a huge business already and looking for ways to increase the sales of your products and raise your brand’s awareness.
Regardless of any of these facts, this blog is bound to enhance your knowledge regarding Custom Packaging Solutions and how can you benefit from them.
Let’s kick start with the most basic question
What are Custom Packaging Solutions?
As the name depicts, Custom packaging refers to designing packaging specifically tailored to your products’ dimensions to fit in perfectly. It doesn’t just end there, custom packaging isn’t all about a perfect fit, but it also reflects the logo, colors, motto, etcetera of your company. Generally speaking, custom packaging involves various steps that ensure the recognition of your brand along with increased sales of your product.
What are the Benefits of Custom Packaging?
Custom packaging is worth the investment for business, which sets your products apart and serves as a marketing tool for your brand.
It wouldn’t be wrong to say that consumers nowadays are looking for more than just a product – a complete experience. Custom packaging possesses the power to give a memorable experience to your consumers, due to which they would keep coming back to you.
We have answered a few important and commonly asked questions about the benefits of custom packaging below.
1# How do I increase the value of my brand?
You can take several steps to increase the value of your brand, which involve exceptional marketing skills and using custom boxes for your products.
According to a survey, most consumers admitted being attracted or inclined more towards a product with an aesthetically pleasing and unique box that stands out.
Whether it’s inside the store or online purchase, you must ensure that your consumer can immediately identify your brand. How do you do that? Use custom packaging for your products, including your company logo and perhaps a certain pattern or use of colors.
2# How does custom packaging protect my product in a better way?
This is one of the most basic questions people ask before opting for a custom box or package for their product.
The difference between a custom box and a standard box is that a standard box obviously won’t be made as per the dimensions of your products, which means, during the shipping process or even while the customer is taking the product home after the purchase, it can get damaged due to the jerks.
On the other hand, a custom box will not just be as per your product dimension, but it will give shine to your product and keep it safe and secure.
But if your product is something that won’t be affected by jerks, bad weather, water, etcetera, then you may opt for the standard box BUT keep in mind, a standard box won’t set you apart from your competitors, and your customers won’t be impressed by the presentation at all
How can customized packaging provide a better experience?
To answer that most accurately, let us take a moment and visualize ourselves going out to purchase something.
Would you be interested in purchasing something that appears completely ordinary? You might opt for that product if you have a very small budget and want to take your chances.
But if you are looking for something worthy of your money, you would choose something that intrigues you, and the customized packaging would play the “main role” in this scenario. So, if you hit all the chords right with the packaging of your product, your customer will always remember the experience.
All the questions we have answered above are about the benefits you can find in every type of custom packaging you opt for and How Much Custom Packaging Costs.
Now that we are done with the basics let’s move towards the types of customized packaging you can choose for your products or which type would be the best for your industry.
1# CBD Packaging Boxes
CBD, AKA Cannabidiol, is a chemical in the Cannabis sativa plant, also called hemp or cannabis. We have seen a significant increase in CBD products varying from edibles to massage creams. CBD Packaging boxes are designed exclusively for CBD products such as;
- Vape Cartridge Boxes
- CBD Products Boxes
- E-Liquid Boxes
- Hemp Product Boxes
- CBD Display Boxes
- CBD Tincture Boxes
So, if you plan to sell CBD products, you ought to opt for the packaging specifically designed for your CBD products. CBD Packaging boxes ensure the protection of the product from being damaged.
As the product contains fragile liquid that can be spilled, CBD boxes prevent those accidents because you wouldn’t want the liquid to be spilled on your fancy rug, right?
2# Cosmetic Boxes
If you deal in cosmetics, The cosmetics boxes are specifically designed to cater to your needs. Custom cosmetic boxes ensure the protection of your products but also make your products stand out amongst your competitors.
Now you must be wondering why many products fall into the category of cosmetics and which products can be catered to. Even though you can get a customized cosmetic box for any product, let us give you a few examples:
- Cream boxes
- Eyelash boxes
- Hair Extension boxes
- Lip Balm boxes
- Lipstick Boxes
- Makeup Boxes
- Perfume Boxes
3# Display Packaging
Do you ever happen to want a package for a product that protects your product but still displays it? Display packaging boxes are exactly what you have been looking for. Many companies are inclining towards display packaging boxes for their products to attract their customers.
This won’t be much of an unboxing experience, but it catches the consumers’ attention. Regardless of the type of product you are selling, display packaging boxes can be customized per your products’ requirements.
4# Eco-Friendly Boxes
With time, people have become more aware and conscious about their environment and surroundings. They would want to opt for such products, which would come in eco-friendly packaging, and that’s where eco-friendly boxes come into the picture.
Below are the types of ECO-Friendly packaging:
- Bux Board Boxes (Best for packaging all sorts of materials )
- Kraft Boxes (best choice to pack heavy objects)
These eco-friendly boxes pique the interest of your consumers who are conscious about keeping their environment clean and show that your company cares about the environment and you are contributing to it by providing eco-friendly boxes.
It does not matter which industry you belong to, you can choose to pack your products in eco-friendly boxes which will be customized as per your needs and requirements.
5# Food & Beverage Boxes
If you are from this sector of the industry, say no more! These boxes are designed exclusively for the eatables, which protects the food and keeps them safe from all the toxicants while keeping them fresh.
You will be able to design the boxes just how you want them to be. Mentioned below are some of the industries that are already using customized food and beverage boxes:
- Bakery Boxes
- Cake Boxes
- Chocolate Boxes
- Cupcake Boxes
- Custom Cone Sleeve
- Popcorn Boxes
If you cannot find your industry among these, don’t worry because customized boxes can be made per your product’s needs and requirements.
6# Gift Boxes
What makes the gift special? A gift box! The gift/product also plays a vital role, but a properly packaged gift can elevate your excitement to a drastic extent. Different types of gift boxes can be used for the purpose of packaging. Let us give you a few examples:
- Favor boxes
- Gable boxes
- Gift card boxes
- Handle boxes
- Ornament boxes
7# Metalized Boxes
Want to give a premium feel to your product? Custom metalized boxes are what you are looking for! These metalized boxes can be modified into shape, size, and style. You can add custom printing to it as well, just like any other custom box.
Metalized boxes are visually appealing, and customers are always bound to be intrigued by their shine it. There are two types of Custom metalized boxes that you can opt for:
- Gold foil boxes
- Silver foil boxes
Regardless of whichever you pick out of these two, consumers will surely be attracted to it, which will improve your brand’s visibility as well, and your product will stand out amongst your competitors by using one of these metalized boxes.
8# Retail Boxes
Last but not least, it would be safe to say that Retail boxes are the most widely used customized boxes in the custom packaging industry. Why? Because it’s also known as shelf-ready packaging. If you are a startup, retail boxes can be the most cost-effective and efficient option for you to start with.
Regardless of the type of industry you belong to, any industry can use retail boxes for showcasing their products in the most effective and intriguing manner. Below we have mentioned some of the types of retail boxes that are already being used:
- Bath bomb boxes
- Candle boxes
- Cigar boxes
- Cigarette boxes
- Die cut boxes
- Mailer boxes
- Pillow boxes
- Product boxes
- Soap boxes
- White boxes
Suppose you cannot spot your relevant industry in the list. In that case, there’s absolutely nothing to worry about, as I have already mentioned that some of the industries already use custom retail boxes for the packaging of their products.
You can get your custom retail box on demand which meets the requirements of the product that you are selling.
Times are changing fast, and nowadays, customers look for products worth their money. Products surely play the main role in it, but providing a memorable unboxing experience to your consumers will force them into believing that they invested in the right place! This way, they would know that their money did not go to waste.
In return for this, you get to sustain your customers, and these custom packaging boxes also work as a free marketing tool.
The better the design of your box is, the chances of customers making unboxing videos increase to a great extent. They would flaunt how the product they bought came into a premium box that stands out, and their audience will surely enjoy it and want to try it as well!
These solutions are cost-effective, and you won’t have to worry about your budget strains.